CROCS

FEATURING Louane

THE PROJECT -

Art Director/SeniorDesigner

Partnering with Crocs and Louane, a French pop star on the rise and soon to take the Eurovision stage, we crafted a campaign rooted in authenticity, confidence, and individuality.

At the heart of the concept is a simple truth: the moment we stop caring about what others think is the moment we fully embrace who we see in the mirror. This insight shaped the creative direction, tone, and visual identity of the launch.

Louane x Crocs is an unapologetic anthem for self-expression. The campaign blends bold, personality-driven imagery with an intimate, self-assured narrative that champions being radically yourself: quirks, colours, comfort and all.

Agency: Hey Honey